Description:
This course presents basic principles for managing the media. It defines what is considered news and details the importance of working with the media using interaction guidelines. This informative lesson provides the basic skills needed to successfully prepare for interacting with the media.
Objectives:
IDENTIFY different types of media.
RECALL interview considerations for various types of media.
RECALL characteristics of news.
IDENTIFY types of reporters.
RECALL the five questions to consider when developing a news story.
RECALL ways to establish a relationship with the media.
IDENTIFY characteristics of a good press release.
RECALL things to do prior to an interview.
RECALL interview response techniques.
